Google IoT Core is Shutting Down

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by Alexis Leibbrandt

Google Cloud IoT Core is shutting down.

The announcement of Google discontinuing its Google Cloud IoT Core as of August 16, 2023, produced a small shockwave in the IoT microcosmos.

With this decision, the IoT core service is joining the long list of products killed by Google. Does this mean that Google is leaving the IoT spectrum altogether?

Not quite; the Google Cloud Platform (GCP) is still very much alive and can process the data from any IoT deployment. Google decided to refocus its attention on other cloud services while offloading the IoT part to its specialized partners.

“Since launching IoT Core, it has become clear that our customers’ needs could be better served by our network of partners that specialize in IoT applications and services.”
- Google Cloud Spokesperson.

Google iot core shutdown

What is Google Cloud IoT Core?

The IoT Core is a tool to "easily and securely connect, manage, and ingest data from globally dispersed devices". The IoT Core allowed users to connect and manage IoT devices at scale, leveraging the great UX philosophy of Google. The IoT data could then be ingested on the Google Cloud Platform for further processing.

The reason why Google decided to discontinue this service is not 100% clear. Though by now, the company is known for making radical decisions about its products with little notice. The official statement cited above mentions the incapacity to properly serve their customers with IoT-specific requirements.

However, rumor has it that the true reason is its lack of innovation and customer adoption compared to the two leading hyperscale cloud providers, namely AWS and Microsoft Azure.

What does it mean for Google IoT Core users?

People using the IoT Core to ingest data from their IoT devices will need to find alternatives before August 2023, as these connections will be shut down.

Once again, this is a perfect example of why it is essential to adopt system architectures for your IoT projects that are flexible and resilient to technological change. In our ever-changing and heterogeneous IoT market, the deployments that will last in time are the ones that are able to adapt.

The akenza IoT platform is, therefore, the perfect place to migrate your device fleet:

- State-of-the-art device management, a broad device catalog and support for numerous IoT protocols,

- Our public cloud is running on the Google Cloud Platform and we offer private cloud deployments on GCP,

- Direct integrations to various cloud services, a great rule engine, white labeling, and more!

To help you migrate your deployment to akenza, we offer a free migration service, guiding you through all the steps of the process. In addition to this, you will benefit from a 10% discount on our base fee for the first year (valid for users migrating from Google IoT Core only).

If that is of interest to you, be sure to contact us directly. We would be pleased to support your migration from the Google IoT Core.

Workshop: accelerate your IoT project with akenza and Google

Thursday, 17. November 2022

If you are looking for an opportunity to get hands-on experience with low-power IoT project development, look no further than this workshop.